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Bigelow Tea: The B Pathway

Six years ago, when Cindi Bigelow first read about B Corps, she wasn't all that interested in taking her family's 75-year-old company, Bigelow Tea, through the certification process. But she did want to get her hands on the criteria that the nonprofit B Lab uses to evaluate firms and their business practices. "I thought that scorecard could be a blueprint for how to be a good corporate citizen," says Bigelow, the third-generation Bigelow Tea boss. "That's when the journey started."

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Posted 10/30/2019

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